What America Tastes Like

Hot Dog Engineering

In a city with 8,398,748 people and half as many dripping hot-dog stands, how do you get people to come back for more of your dogs?

You design something that scratches the junkfood itch in a distinctive way, a way that they’ll come back to you for and nobody else.

Gray’s Papaya is iconic processed food. The hotdog flavor is tweaked to a savoriness that can only be compared to beef-jerky. But in a good way. The entirely homogenous brown smear of “chili” is goo that an Icee machine could dispense. But in a good way.

The papaya drink is like a Willy Wonka flavor, evolving after the first drink. The initial sip can only be described as “nasty.” Yet by the third sip it becomes addictive, as if somehow “powdered fruit and milk” was something your body asked for.

From the wacky bright colors to the singular flavors, Gray’s defines itself in ways that a chosen few will devote themselves to fully.

There is always one guy in the breakroom who gets FunYuns out of the vending machine literally every day.

Gray’s is worth checking out. It might be processed just to please you.

This is iconic processed food. The hotdog flavor is tweaked to a savoriness that can only be compared to beef-jerky. But in a good way. The entirely homogenous brown smear of “chili” is goo that an Icee machine could dispense. But in a good way.

The papaya drink is like a Willy Wonka flavor, evolving after the first drink. The initial sip can only be described as “nasty.” Yet by the third sip it becomes addictive, as if somehow “powdered fruit and milk” was something your body asked for.

From the wacky bright colors to the singular flavors, Gray’s defines itself in ways that a chosen few will devote themselves to fully. Either you don’t understand why anyone would eat it, or it’s your thing.

There is always one guy in the breakroom who gets FunYuns out of the vending machine literally every day.

Gray’s is worth checking out. It might be processed just to please you.

2090 Broadway
New York, New York

“What America Tastes Like” is an exploration of sub-cultures in the US by way of food. Eating is something all people do, and it also happens to be one of the few expressions of “difference and diversity” in culture that just about all people are ready to celebrate. Regardless of our politics and religion and ontologies, we all like to eat food with our mouths.

Food makes family happen.

https://facebook.com/chrisshelbypage


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